In other circles, someone might cry “nerd alert!” for what I’m about to say, but here inside our Homebrew Academy clan, I feel safe ; )
Here it goes…
I’m completely obsessed with the Netflix show Cosmos, hosted by Neil deGrasse Tyson.
(Woot-woot! Neil is the MAN!)
Oh yes. Lots of beers have been consumed watching NDT talk about black holes and neutrons and time travel.
There’s a spectacular clip in the first episode of Cosmos that I’ll never forget. And in just a sec, you’ll see how it relates to homebrewing.
In the clip, Neil explains the unfathomable number of planets in the universe.
It goes something like this:
MIND = BLOWN!!!!
In our hectic day-to-day lives, it’s easy to get tunnel vision and forget the vastness around us.
The same thing happens in homebrewing. Homebrewers often limit their thinking.
When I did a survey a couple weeks ago, a common respsonse was:
"How do I make a beer that doesn't taste like something
I used to think the same thing.
The truth is that there are near INFINITE possibilities. Just like there is a near infinite number of planets.
Yes, there are still so many possibilities for new beers. Even with over 4,000 breweries in the United States and the thousands of others across the world. We have still only scratched the surface.
How do I figure?
Just think about IPA, for example. IPA used to be more or less a singular style. Now there are fruit IPAs, black IPAs, New England IPAs, and much more.
Oh, and if that’s not enough, you can always tweak the abv, the mouthfeel, the carbonation, attenuation, and even what type of container is used to age the beer.
Hopefully, the little exercises in this email stretched your mind. Let’s take advantage of that while you’re all loosey goosey.
Right here, right now, come up with a new beer idea. Don’t think too hard. Just react. Then tell me what you came up with.