Here's how it usually goes…
You visit a homebrewing website and start hunting for a recipe.
You find one that looks pretty good. A stout perhaps.
It's got clear instructions and the reviews are all superb. So you print off the recipe, drive to the store, and buy the ingredients.
And those 2 oz of roasted barley the recipe calls for?
Well, if you're buying online they will make you buy by the pound, so you're left with a bunch of roasted barley you probably won't use before it goes bad.
Not the most efficient process is it?
Enter Kit Lab
When founder Ryan Sanders reached out to me about his idea I immediately thought “That is really smart.”
Kit Lab teams up with homebrewers and sells their recipes as kits through their website. The author/homebrewer gets paid $1/gallon for the life of the kit. So if you sell four 5-gallon kits in a month, that's $20 in your pocket.
Their Kickstarter video (link to their campaign) explains it best:
When I think back to my early homebrewing days, many of the recipes I brewed first were the Jamil Zainasheff kits from MoreBeer. I always trusted an experienced homebrewer's recipes vs. a corporation's. Kit Lab takes that idea and turns it into full-blow online marketplace for homebrewers.
Like I said, it's a really good idea.
Some cool news
I'm proud to announce that The Homebrew Academy is one of the initial authors. When the site opens, you will be able to buy my Citra Pale Ale kit. This is easily the most popular recipe here on The Academy and I'm pumped that readers will be able to click a button and buy the kit.
Even cooler news
Our Citra Pale Ale kit is part of a reward level! Make a pledge of $80 to the Kickstarter campaign and you'll get one of the Citra Pale Ale kits when ready.
How badass is that?
Alright gang, head over there and help make this project a reality. And let's see you Homebrew Academy readers sell your kits on Kit Lab! We all know you're the best brewers on the planet.