Hershey’s Beer: The Chocolate Dream That Dessert Fantasies Are Made Of

Imagine if the beloved Hershey’s, a titan in the chocolate industry known for sweetening our lives, decided to brew something a little different.

Picture this: “Hershey’s Beer,” a concept beer that blends the rich, comforting taste of chocolate with the crafted complexity of beer. It’s a fascinating thought, isn’t it?

Such a venture would stand as a testament to innovation, marrying the iconic flavors of Hershey’s with the artisanal world of brewing to create something truly unique in the beverage market.

The Genesis of Hershey’s Beer

This speculative journey into brewing emerges from a playful “what if” scenario where Hershey’s explores beyond confectionery and into the realm of craft beers.

In this imaginative leap, Hershey’s would potentially collaborate with esteemed breweries or craft beer artisans, combining their chocolaty expertise with the nuanced art of beer making.

The goal? To craft a beer that encapsulates the essence of Hershey’s while appealing to the palates of beer enthusiasts and chocolate lovers alike, creating a new kind of indulgence that’s both familiar and exhilaratingly new.

This concept beer, Hershey’s Beer, symbolizes a bridge between two distinct yet complementary worlds, hinting at the possibilities that could unfold from such an innovative union.

The Brewing Process

Brewing beer is an art, and when you throw chocolate into the mix, it becomes an intricate dance of flavors.

Hershey’s Beer is crafted with a meticulous attention to detail, ensuring that the chocolate complements the beer’s body, aroma, and taste without overwhelming it.

Unique Steps and Ingredients

The brewing process of Hershey’s Beer involves carefully selected hops and malts that harmonize with the chocolate’s richness.

The secret lies in balancing the bitterness of the beer with the sweetness of the chocolate, creating a smooth, velvety finish that’s both refreshing and comforting.

Homebrew Recipe: Chocolate Stout Symphony


  1. 6 lbs Pale Malt Extract (Liquid)
  2. 1 lb Chocolate Malt
  3. 0.5 lb Roasted Barley
  4. 1 lb Lactose (Milk Sugar)
  5. 2 oz Hershey’s Cocoa Powder
  6. 1 oz East Kent Goldings Hops
  7. 1 Whirlfloc Tablet (for clarity, optional)
  8. Ale Yeast (e.g., Safale S-04 or Wyeast 1056 American Ale)
  9. 4 oz Hershey’s Chocolate Syrup (for bottling)


  1. Start by heating 2.5 gallons of water in a large pot. Once the water reaches about 150°F, steep the chocolate malt and roasted barley in a grain bag for 30 minutes to extract their flavors.
  2. Remove the grains and bring the water to a boil. Once boiling, add the pale malt extract, lactose, and Hershey’s cocoa powder. Stir until fully dissolved.
  3. Add East Kent Goldings hops and boil for 60 minutes. Add the Whirlfloc tablet in the last 15 minutes of the boil if using.
  4. Cool the wort rapidly to about 70°F, then transfer to a fermenter. Top up with water to reach 5 gallons if necessary. Pitch the ale yeast, seal the fermenter, and attach an airlock.
  5. Allow the beer to ferment for two weeks at room temperature. After fermentation, add the Hershey’s chocolate syrup to the bottling bucket for added chocolate flavor and sweetness.
  6. Bottle the beer with priming sugar and let it condition for at least two weeks before enjoying.

Savor the harmonious blend of rich chocolate and robust stout, where every sip is a melody of flavors.

The Role of Chocolate in Brewing

Integrating Hershey’s iconic chocolate into the beer isn’t as simple as melting a bar into the brew. The process involves using chocolate in various forms—cocoa nibs, cocoa powder, and even chocolate syrup—to infuse the beer with that unmistakable Hershey’s flavor.

This method ensures that every sip offers a hint of chocolatey goodness, making “Hershey’s Beer” a truly unique beverage.In this exploration of Hershey’s leap into the world of brewing, we’ve seen how a bold idea can become a delightful reality.

By combining the craft of beer-making with the art of chocolate, Hershey’s has created something that’s not just a drink, but an experience.

So, are you ready to take a sip of innovation with “Hershey’s Beer”? Let’s raise a glass to this deliciously daring venture!

Flavor Profile and Varieties

Diving into the heart of Hershey’s Beer, let’s talk taste. If you’re imagining a beer that’s like drinking a liquid chocolate bar, you might be surprised.

Hershey’s Beer strikes a fine balance—it’s nuanced, with the chocolate playing a supporting role rather than stealing the show.

Taste, Aroma, and Appearance

Imagine the first whiff of Hershey’s Beer: a blend of roasted malts with a hint of cocoa richness wafting through. The taste? It’s a journey. Starting with a smooth, malty entrance, it transitions into subtle chocolate notes, and finishes with just the right touch of hoppy bitterness to keep things interesting.

The appearance is as inviting as the aroma, with a deep, amber hue that promises a rich experience.

Available Varieties

While Hershey’s Beer might have started with a single signature brew, the potential for variety is as vast as the world of chocolate itself.

From stouts and porters that naturally complement the chocolate notes, to lighter ales and lagers that offer a subtle twist, Hershey’s could explore a range of flavors. Seasonal specials or limited editions could add an extra layer of excitement for beer and chocolate lovers alike.

Pairing Suggestions

One of the joys of Hershey’s Beer is discovering the perfect pairing. This isn’t just a beer; it’s an invitation to explore flavors and combinations that elevate both the drink and the meal.

Chocolate-Based Desserts

It might seem obvious, but Hershey’s Beer and chocolate desserts are a match made in heaven. Imagine a rich, gooey chocolate lava cake alongside a glass of this brew.

The beer’s maltiness and subtle chocolate notes enhance the dessert’s flavors, making each bite and sip a dance of sweetness and bitterness.

Savory Options

But let’s not stop at desserts. Hershey’s Beer also shines alongside savory dishes. Think barbecue ribs with a chocolate-infused sauce, or a hearty beef stew that uses the beer as an ingredient.

The beer’s richness cuts through the fat, while its subtle sweetness complements the savory depth of these dishes.

Hersheys and Beer Recipes: Delight in Glass

Cocoa Lager Luxe


  1. 1 pint Lager (a crisp, clean variety works best)
  2. 1 Hershey’s Chocolate Bar (1.55 oz)
  3. 2 tablespoons Heavy Cream


  1. Melt the Hershey’s Chocolate Bar gently in a saucepan over low heat, stirring constantly to avoid burning. Once melted, mix in the heavy cream until smooth and well combined, creating a rich chocolate sauce.
  2. Pour the lager into a chilled pint glass.
  3. Drizzle the warm chocolate sauce into the lager, stirring gently with a long spoon to create a mesmerizing swirl effect.

Indulge in the unexpected, where the crispness of lager meets the velvety caress of Hershey’s chocolate.

Stout Whisperer


  1. 1 pint Stout (choose a stout with coffee or chocolate notes)
  2. 2 squares Hershey’s Chocolate Bar
  3. Whipped Cream (optional for topping)


  1. Warm two squares of Hershey’s Chocolate in a microwave-safe bowl for about 20-30 seconds or until just melted, being careful not to burn it.
  2. Pour the stout into a pre-warmed mug to enhance its aromatic profile.
  3. Stir the melted Hershey’s Chocolate into the stout until fully incorporated.
  4. Top with a dollop of whipped cream and a small grate of Hershey’s Chocolate Bar for garnish if desired.

Experience the whisper of chocolate that transforms stout into a symphony of flavors.

Ale of Twilight


  1. 1 pint Belgian Ale (a fruitier variety works wonders)
  2. 1/2 Hershey’s Chocolate Bar, finely chopped
  3. Orange Zest (for garnish)


  1. Melt the finely chopped Hershey’s Chocolate Bar in a heat-proof bowl over a pot of simmering water (double boiler method), stirring constantly until smooth.
  2. Pour the Belgian ale into a glass, allowing it to settle.
  3. Slowly pour the melted chocolate into the ale, gently stirring to integrate.
  4. Garnish with a light sprinkle of orange zest for a citrusy aroma that complements the chocolate.

Toast to the twilight where Belgian ale’s fruitiness dances with the dusky allure of Hershey’s chocolate.

Consumer Reception

Since its debut, Hershey’s Beer has been turning heads and tantalizing taste buds. But what’s the verdict from the folks who’ve tried it?

Initial Reactions and Reviews

From casual beer drinkers to craft beer enthusiasts, the reception has been overwhelmingly positive.

Many appreciate the novelty and craftsmanship, noting how the chocolate adds a new dimension to their beer-drinking experience without overpowering the palette. Social media and beer forums buzz with discussions and reviews, with many eagerly awaiting their next sip.

Expert Opinions

Experts in the beer and chocolate industries have also weighed in, praising Hershey’s for its innovative approach and execution. Some highlight the beer’s balance and how it showcases the potential for chocolate in brewing beyond mere flavoring.

Beer critics, meanwhile, appreciate the quality and suggest that Hershey’s Beer could be a gateway for exploring other craft beers.

Availability and Distribution

Finding a bottle of Hershey’s Beer is like embarking on a treasure hunt—exciting and rewarding. Whether it’s a limited edition treat or a permanent fixture in the Hershey lineup, knowing where to look is key.

Where to Purchase

Initially, Hershey’s Beer might be available at select retailers, specialty stores, and perhaps directly from the breweries involved in its creation. If you’re near Hershey, Pennsylvania, the chances are even better that you’ll find it at local bars or the Hershey’s Chocolate World itself.

For those farther afield, checking online retailers or specialty beer shops that offer nationwide shipping could be the ticket to getting your hands on this unique brew.

Limited Edition or Permanent?

The big question on everyone’s lips: Is Hershey’s Beer here to stay, or is it a fleeting indulgence? The answer may depend on its reception and demand.

If beer enthusiasts and chocolate lovers alike clamor for more, Hershey’s might just make it a permanent offering. Keep an eye on Hershey’s announcements for updates on availability and future releases.

Pros and Cons

Like any bold venture, Hershey’s Beer comes with its highs and lows. Let’s break them down to see if it’s worth the sip.


  • Innovative Blend: It’s not every day you see two beloved worlds—chocolate and beer—come together in such a harmonious way. This novelty alone makes it a must-try.
  • Taste Experience: For those who appreciate the finer points of both chocolate and beer, Hershey’s Beer offers a unique taste profile that’s complex, satisfying, and unlike anything else on the market.
  • Appeal to a Wide Audience: Whether you’re a beer enthusiast eager for new experiences or a chocolate lover curious about beer, Hershey’s Beer has a broad appeal.


  • Niche Market Appeal: While innovative, Hershey’s Beer might not be for everyone. Traditional beer drinkers looking for classic flavors might find it too unconventional, while others might not be keen on mixing their chocolate with alcohol.
  • Pricing: As a specialty product, Hershey’s Beer might come at a premium price point, making it a less accessible option for casual consumption.


In today’s digital age, a product’s success is often measured by its online ratings and reviews. Here’s how Hershey’s Beer is faring in the court of public opinion.

Beer Rating Websites

On popular beer rating platforms, Hershey’s Beer has made a splash. Reviewers commend its innovation and balanced flavor profile, with many expressing pleasant surprise at how well the chocolate notes are integrated without overpowering the beer’s character.

Chocolate Forums

Even in chocolate enthusiast circles, Hershey’s Beer has sparked interest. Discussions often revolve around the quality of the chocolate flavor and its authenticity to the Hershey’s brand, with many applauding the venture into new territory.


Diving into Hershey’s Beer brings up a lot of questions. Let’s crack open some of the most frequently asked ones and pour out the answers.

How does Hershey’s Beer differ from other chocolate beers?

While chocolate beers are not a new concept, Hershey’s Beer stands out by leveraging the iconic taste of Hershey’s chocolate.

It’s not just about adding a chocolate flavor; it’s about infusing the beer with the essence of what makes Hershey’s so special.

Where is Hershey’s Beer brewed?

Hershey’s Beer is brewed in collaboration with carefully selected craft breweries, chosen for their excellence in brewing and their passion for innovation, or at home!

These breweries work closely with Hershey’s to ensure the beer perfectly captures the desired chocolate notes.

Can Hershey’s Beer be shipped internationally?

The availability of Hershey’s Beer for international shipping depends on the breweries’ distribution capabilities and local regulations regarding alcohol shipping.

It’s best to check with specific retailers or the Hershey’s website for the most up-to-date information.

Is Hershey’s Beer suitable for vegetarians or vegans?

The suitability of Hershey’s Beer for vegetarians or vegans can vary depending on the brewing process and ingredients used.

Most beers are vegetarian, but vegans should verify whether any animal products are used in the brewing or filtering processes.

How should Hershey’s Beer be served?

For the best experience, Hershey’s Beer should be served chilled, not ice cold. This allows the chocolate notes to shine through without being muted by the cold.

A glass that supports aroma, like a tulip or snifter, can enhance the experience.

What are the alcohol content and serving size?

The alcohol content and serving size for Hershey’s Beer vary depending on the specific brew and style.

Generally, it aligns with standard craft beer offerings, typically ranging from 4% to 8% ABV, with serving sizes around 12 to 16 ounces.

Are there any age restrictions for purchasing Hershey’s Beer?

Yes, as with all alcoholic beverages, Hershey’s Beer is subject to age restrictions. In the United States, the legal drinking age is 21.

Other countries may have different legal drinking ages, so it’s important to adhere to local laws.

Will Hershey’s release more beer varieties in the future?

Given the innovative nature of Hershey’s Beer, there’s always potential for new varieties and flavors.

The continuation and expansion of the line will likely depend on consumer reception and demand.

How does Hershey’s ensure the quality of its beer?

Hershey’s is committed to quality, collaborating with breweries that share this commitment.

From selecting the finest ingredients to meticulous brewing processes, every step is taken to ensure Hershey’s Beer meets high standards of excellence.


Hershey’s Beer represents a bold fusion of the comforting, familiar world of Hershey’s chocolate with the rich, complex realm of craft beer.

It’s a testament to Hershey’s spirit of innovation and its dedication to creating memorable experiences. Whether you’re a die-hard fan of Hershey’s, a craft beer enthusiast, or just someone curious about this intriguing blend, Hershey’s Beer invites you to explore a new dimension of taste.

So, why not grab a bottle, pour yourself a glass, and savor the moment? After all, life is about trying new things, and Hershey’s Beer is certainly a delicious place to start.

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