In case you missed it, I have a beef about domestic beer specials. With football season in full gear, these happy hours are advertised in every bar window. You can read that post for the full discussion, but let me summarize it and then get down to business.
- “Domestic” beer specials around the country include Anheuser-Busch InBev, SABMiller, and Molson Coors (i.e. Bud, Miller, Coors) products
- None of these companies are American owned, thus they are not domestic
- American made microbrews are almost always excluded from domestic beer specials
At the end of that post, I invited bars and restaurants to change their ways and get rid of the “domestic” moniker for beers that aren't domestic. Alternatively, and even better, have a real domestic happy hour where only American made beers are included, and leave the foreign owned conglomerates out of it.This would mean mainly craft breweries would be included plus a few others like Yuengling.
So with football season upon us and these happy hours all around, my challenge is for a forward thinking bar or restaurant to have a real domestic happy hour, featuring predominantly American craft beers.
My arguments are:
- Current domestic happy hours are incorrect by definition, and thus, stupid.
- If a bar is selling craft beer, then it should educate its consumers on its beer and where it comes from, not just put up a tap handle because it looks pretty.
- It's about money, I know. But there's ton of competition for beer drinking football fans. Instead of lowering your price of Bud to $0.50/bottle to beat the guy down the street, why not do something that sets you apart and makes you money?
Sure you can't price craft beers as low as Bud, and a bunch of people won't want to pay the premium, but many people will buy it. You can choose your customers with your menu, and who would you rather have, the Dogfish Head drinker, or the Bud drinker?
Or just do it because you're patriotic .
This challenge is for craft beer drinkers too. Speak up. Bug your waiters and bartenders about it. Ask them why Bud is considered a domestic but your local brewery isn't.
So c'mon, who's up for the challenge?