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You’ll Never Believe What The Fastest Growing Alcoholic Beverage Is

By Brew Master 1 Comment

It may come as a surprise to all of us craft-beer loving homebrewers (or not) but right now across the country, mead is actually leading the growth of new alcoholic beverages.

Elderflower Mead

Elderflower Mead

Mead happens to be the oldest fermented beverage on the planet. It predates everything, yes, even beer, with cave drawings of early man enjoying it.

And it's has been consumed by people of all cultures around the world, across time, from ancient Greece and Egypt, through India, and Africa.

Most people who've tried mead have done so at a Renaissance festival.  It is mentioned extensively in the tale “Beowulf” and is often thought of as a medieval beverage.

But there is a resurgence in mead making and appreciation for the drink known as “the nectar of the gods,” and the growth in the number of meaderies producing this ancient drink is outstripping all other alcoholic beverages.

Here are the stats: between 2013 and 2016, the number of

  • wineries in operation grew 11%;
  • distilleries grew 71%;
  • and craft breweries grew 80%.
  • But during that same period, the number of meaderies in operation grew over 200%.

Of course, statistics can be very misleading.  The number of meaderies is tiny compared to other types of breweries.  Recent count showed less than 500.

But, growth is growth.

A BEE-FRIENDLY BEVERAGE

So what is mead? Basically, it's similar to wine, but instead of using grapes to ferment and create alcohol, it uses on honey.

Although some may call it a honey wine, it is really its own beverage and a varied one at that.

Traditionally, it consists of little more than honey, water, and yeast; a spiced mead, called a metheglin; or a fruit-infused mead, known as a melomel; and whether it's still or carbonated, there are a variety of flavor profiles for every palette.

The biggest meaderies and best mazers (aka mead-makers) can challenge some of the finest wines in terms of flavor and delicacy.

But for the growing numbers of fans, it simply tastes great.

The executive director of the American Mead Makers Association, Vicky Rowe, explained the explosive growth in mead making.  She said a new meadery is opening at an average of one every three days.

Right now there are 412 meaderies in operation in 45 states and more are in the process of opening.

Regulatory hurdles are another problem. As one example, a type of mead known as a braggot is made using both honey and malt, which causes regulators to classify it as a beer, meaning a meadery can't make it without first having to jump through hoops, such as also possessing a brewer's license, and designating a portion of their facilities as a brewery when they're making it.

It's still dominated by tiny meaderies that got started in garages (like many craft breweries).

But now it's on the comeback trail, and while long considered the drink of kings, honey-based mead is once again creating a buzz with its meteoric growth.

Do you want to get started making mead?

If you'd like to review some mead recipes, there's nice list at http://meadist.com/category/making-mead/mead-recipes/

MoreBeer has a great list of mead making supplies here

And here's a couple great mead making books on Amazon that I recently purchased


Make Mead Like A Viking


The Compleat Meadmaker

And a great mead-making starter kit from Amazon below (in case you don't already have this equipment)

Homebrewstuff One Gallon Nano-meadery Mead Starter Kit


I'd love to hear from you, have you tried mead, brewed mead? Got anything else to add?  Leave it in the comments below.

Get My #1 Technique for Fixing Off-Flavors in Your Beer

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Comments

  1. Michael Wright says

    February 6, 2018 at 8:42 pm

    There’s nothing like a great mead. A local meadery New Day makes one of my favorites, Breakfast Magpie. I’ve been itching to try a recipe but haven’t pulled the trigger yet. It would be interesting to see the cost comparison of a winery vs. a meadery. Honey really seems to cost a lot more than just fruit.

    Reply

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