With 2014 here I feel like getting all big picture with beer. How popular is craft beer in our everyday lexicon? Which words are popular and which ones are unpopular?
For this I turned to the almighty Google Trends. If you've never used it, clear your schedule for the next couple of hours. You can get totally lost in it. Google Trends tells you how popular a search term is, which is a good proxy for how popular a term is in everyday life.
First let's compare “craft beer” to a popular mainstream term just to get a little perspective, say “Duck Dynasty”:
Yikes! Sorry craft beer, you're popular but not THAT popular. Sad but true.
One thing I wanted to look at is how the term “craft beer” compares to “microbrew” in popularity. Here's the answer:
Wow. I expected craft beer to be more popular but not that much more. I still hear a ton of people refer to it as microbrew.
Ok here is one I don't understand:
Really? “Homebrewing” is going down? I thought it would correlate pretty closely with “craft beer”, or at least freaking go up. Any explanations?
Ok here is one more. This one is fun:
“Imperial stout” is killing it! Once again my assumptions were proved wrong. I expected “india pale ale” to be the most popular. Yes, it could be that most people search for “IPA” but that brings in a bunch of unrelated terms so I didn't use it. Look at “sour beer” on the up and up as well. It sure speaks to its popularity.
Head to Google Trends and start typing in beer terms. Let's see who can find the most interesting one. Go ahead and share the link to your chart in your comment. There is a “Share” dropdown that will allow you to post the link to social media, so you can just copy it from there and paste it here.
Here's to another great year for beer in 2014.